Reinforcing Your Intentional Culture

Once you’ve identified your culture (hopefully with three words that are easy to communicate), you need to reinforce it on a regular basis. You can use your three words to go back and fine tune the final version of your mission, vision, and values statements. … Read more

What Do You Want Your Culture to Be?

Patrick Lencioni, author of several books on culture and teams, describes a fictional company in his book The Four Obsessions of an Extraordinary Executive: A Leadership Fable. In this company, the owners have described their culture in three words: “Hungry, humble, and smart.” They decided … Read more

Intentional Culture

Why does culture matter? Whether it’s intentional or not, every company has a culture. You can walk through the door and feel it almost the instant you step in. What does the lobby look like? What’s on the walls? Is it warm or cool? Clean … Read more

Defining Your Intentional Vision

Your vision is the future you are making. It’s where you want your company to be in a given time frame. Defining your intentional vision is about looking beyond the constraints of the present and seeing what could be. In developing your vision statement, try … Read more

Defining Your Intentional Mission

The importance of really clarifying your mission is that everything else flows from it. Consider your mission the foundation of your business: a shaky foundation produces a weak business. Once you know your mission, you can begin to ask and answer important strategic questions within … Read more

Defining Your Values

While values are often tagged on after mission and vision, as I’ve just said, it’s important that you start your Intentional Purpose exercise by defining your values first. Values are the foundation of your business identity and they should inform all the decisions you make. … Read more