Defining Your Intentional Mission

The importance of really clarifying your mission is that everything else flows from it. Consider your mission the foundation of your business: a shaky foundation produces a weak business. Once you know your mission, you can begin to ask and answer important strategic questions within … Read more

Leaders Know Their Customer Lifetime Value

There was a great article in the Wall Street Journal this week reinforcing one of the concepts we teach in the SBA’s Emerging Leaders Course – Customer Lifetime Value. It’s always interesting to me that most small to mid-size companies don’t know what a customer … Read more