Leaders Know Their Customer Lifetime Value

There was a great article in the Wall Street Journal this week reinforcing one of the concepts we teach in the SBA’s Emerging Leaders Course – Customer Lifetime Value. It’s always interesting to me that most small to mid-size companies don’t know what a customer … Read more

What’s the Plan?

It’s hard to believe we’re already into February of 2018! And my hunch? You’ve probably barely had a chance to reflect on the strategic plan for the year, let alone craft one. Entrepreneur’s, in particular, are loath to take time out to create, review or … Read more