Why Stories Work in Business

When trying to explain your product or service to someone, do you rely on a conversation about features and benefits? Conventional marketing wisdom says this is important to do. However, a recent Lifehacker article explains why this might NOT be the best way to engage … Read more

What’s In a Name?

It turns out, quite a bit. Just look at all the excitement this week about the name of the new royal baby. More than $2.4MM+ was bet in the UK alone about what it would be. In this case, history and continuity into the future … Read more