business

Is America Out of Ideas??

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I have seen a couple of interesting articles recently about innovation and whether or not America is “tapped out” in the realms of creativity and invention. The first was “Is America Out of Ideas?” by Daniel Gross. The second was, “Cultural Revolution,” from The Economist. … Read more

Why Stories Work in Business

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When trying to explain your product or service to someone, do you rely on a conversation about features and benefits? Conventional marketing wisdom says this is important to do. However, a recent Lifehacker article explains why this might NOT be the best way to engage … Read more