Marketing means so many things to so many different people that it’s hard to pin it down. In many ways, it’s a misunderstood discipline, so when one of my clients kept saying, “we need more marketing,” I finally sat him down and asked, “what does … Read more
When people talk about “marketing,” they often get focused on one aspect, such as “branding.” However, marketing is so much more than that. There are literally more than a hundred different aspects of marketing and specialists in each. So it’s not just about the branding, … Read more
When trying to explain your product or service to someone, do you rely on a conversation about features and benefits? Conventional marketing wisdom says this is important to do. However, a recent Lifehacker article explains why this might NOT be the best way to engage … Read more