This could be, (and in many ways already has been), a never ending debate, but in my mind, it comes down to a few critical characteristics. First, the person must be a great conversationalist. This means the salesperson, (likely an extrovert), is: Comfortable engaging … Read more
Marketing means so many things to so many different people that it’s hard to pin it down. In many ways, it’s a misunderstood discipline, so when one of my clients kept saying, “we need more marketing,” I finally sat him down and asked, “what does … Read more
When people talk about “marketing,” they often get focused on one aspect, such as “branding.” However, marketing is so much more than that. There are literally more than a hundred different aspects of marketing and specialists in each. So it’s not just about the branding, … Read more
It’s the beginning of the year and a lot of us are working on goals for 2014. When it comes to goal-setting I often get asked which is more important to track – the result or the activity? The answer is, it depends. Both are … Read more