What Makes a Great Sales Executive?

This could be, (and in many ways already has been), a never ending debate, but in my mind, it comes down to a few critical characteristics. First, the person must be a great conversationalist. This means the salesperson, (likely an extrovert), is:   Comfortable engaging … Read more

What Is Your Company “The Best” At?

When people talk about “marketing,” they often get focused on one aspect, such as “branding.” However, marketing is so much more than that. There are literally more than a hundred different aspects of marketing and specialists in each. So it’s not just about the branding, … Read more