Is Your Organization Designed for Success in 2020?

organization design 2020As you look at ways to take your business to the next level in 2020, one of the keys to consider is how it’s designed. When I work with an organization, I look at a lot of things and over the years I’ve come to believe the fundamental “design” of the organization is the key to its success or failure. This is actually a little different than Organizational Development or “OD” as it’s known. OD is a deliberately planned, organization-wide effort to increase an organization’s effectiveness or efficiency.

Design is how the organization is set up.  Yes, it involves the organizational chart or “org chart,” but it’s how it’s put together that allows a company to thrive or wither.  Think of it like StrengthsFinders 2.0, the work by the Gallup organization that posits that everyone has strengths that can be grown into talents. Strengths are the natural areas of ability that people thrive in if practiced or nurtured.

The strengths required for each position in an organization need to be matched to the right individual and the structure around that person needs to be matched to his or her development needs. It goes something like this:

  • At the foundation, start with the values of the organization.
  • Then start looking at what the organization requires for its product or service to be sold and delivered profitably.
  • Next, you create positions with strengths identified that if developed into talents, would make the individual and the company successful.
  • This is done for each department. It is tested continuously until you have the right “mix” for the batter.
  • Next create the management structure that supports, nurtures and trains these “strengths” to tease out the talent. You also need to do the same for the management.

In its simplest form, it’s about having the right people on the bus, in the right seats, as author of “Good to Great” Jim Collins would say.

It’s rare that you see an organization with the organizational design right and firing on all cylinders and it takes a while to get there, through lots of trial and error.  But when you do, it all comes together like beautiful music being played by a world-class symphony orchestra. I’ve worked with a couple of companies in this position and it’s really thrilling to see the collaboration, lack of ego and the enormous amount of work being accomplished. What one client company had not been able to do in 20+ years, they have achieved in the last threeIt’s like a new company. They have the battle scars to prove it, but the future is theirs for the taking – and they are having so much fun!

It’s what entrepreneurial companies are all about – trying new things, teaching, learning, collaborating, competing and at the end of the day, winning. All big companies were small once, and if you get the Organizational Design right, you’ll create a big company and launch people in the process. The design and people are the heart of the matter, the product always comes second. If you get the design right and the right people in the right positions your business will thrive!