What Is Your Company “The Best” At?

When people talk about “marketing,” they often get focused on one aspect, such as “branding.” However, marketing is so much more than that. There are literally more than a hundred different aspects of marketing and specialists in each. So it’s not just about the branding, … Read more

Fail Fast – and Start Over

I’ve been thinking a lot lately about why some companies make it and others don’t – especially small entrepreneurial companies – and why some grow and others stay right where they started, with every day a struggle. I think it has to do with speed … Read more

One Size Doesn’t Fit All

On a recent business trip to the East Coast, I was struck with how each company involved was successful but in very different ways from one another. While on the trip, I also ran across this article that basically throws out a lot of commonly … Read more